- Action - Starbucks is trying to diversify its offer in the French market developing a machine capable of delivering the same products as in a coffee shop
Starbucks is trying to diversify its offer in the French market developing a machine capable of delivering the same products as in a coffee shop. The strategy is to install it inside medium size companies.
- Le Manager de l'Alimentaire - Italian Autogrill partners with US Starbucks since 1991. As from 2012, Autogrill France will have Starbucks Coffee in...
- Italia Oggi - Starbucks "aggressive" market strategy continues. The objective is to have at least 50% of the total sales outside the US. In Europe,...
- Le Figaro - China is Starbucks' second market, after US. But Chinese coffee chain Luckin is planning to become the first coffee shop chain of the...