---
title: Starbucks si promuove tagliando il prezzo del caffè (Starbucks to promote itself by cutting coffee price)
description: "- Italia Oggi - Reacting to McDonald\\'s strategy, Starbucks has introduced a new product: a coffee cup that can be filled more times at the price of one do"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/489_1.jpg
---

E.S.E. Members News

# Starbucks si promuove tagliando il prezzo del caffè (Starbucks to promote itself by cutting coffee price)

- Italia Oggi - Reacting to McDonald\'s strategy, Starbucks has introduced a new product: a coffee cup that can be filled more times at the price of one do

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 gen 24, 2008

---

- Italia Oggi -

Reacting to McDonald\'s strategy, Starbucks has introduced a new product: a coffee cup that can be filled more times at the price of one dollar. At the moment, the initiative is only available locally, in the Washington State, but could be more diffused in the future.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/489_1.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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