The Seattle-based coffee and coffeehouse chain usually purchases coffee beans from more than ten countries, particularly Latin American countries, according to statistics from Starbucks global procurement headquarters.
However, it starts quickening its localization pace in China in a bid to deal with financial crisis. Using coffee beans produced in southwestern China's Yunnan Province enables the company to have lower-priced products portfolio, noted persons from a Guangzhou-based coffee chain.
In order to ensure security of food made from local materials, Starbucks will establish a strict inspection and quality control system for suppliers, said Wang. But, he did not give the sales price of the first local product.