Les Echos (Daily / France)
La stratégie de transformation de Starbucks commence à convaincre aux Etats-Unis (Starbucks' transformation strategy is starting to gain traction in the United States)
The American coffee chain Starbucks reported an increase in sales in the United States by the end of 2025, for the first time in two years. According to the financial manager, Cathy Smith: “We will translate our ‘Back to Starbucks’ strategy into sustainable and profitable growth, and consequently, attractive returns for shareholders.”