Starbucks vuol crescere molto in fretta in Europa (Starbucks to grow rapidly in Europe)

- Italia Oggi - Starbucks "aggressive" market strategy continues. The objective is to have at least 50% of the total sales outside the US. In Europe, key m

- Italia Oggi -

Starbucks "aggressive" market strategy continues. The objective is to have at least 50% of the total sales outside the US. In Europe, key markets are France and UK.

Coffee Market Scenario