Sweden: Gevalia the largest coffee brand

Gevalia is the roasted coffee label that is sold most at Swedish supermarkets. In 2006, Gevalia had a 39% share of sales. Zoégas had 19% of sales, Löfbergs lila 16%, Classic 11%, Ica 4%, Signum 3%, Blå Mocca 2% and other labels 6%.

For organic Krav-labeled coffee at supermarkets, Gevalia had a 44% share of the market in 2006. Zoégas had 17%, Löfbergs Lila 16%, Coop 8%, Ica 8%, Classic 6% and others 2%.

Figures from AC Nielsen.