---
title: The golden bean goes green
description: "The coffee supply chain: speculation and regulatory confusions. In Italy, the coffee market is worth almost 6 ml..."
image: https://eseconsortium.com/hubfs/1-Feb-24-2026-04-59-54-7768-PM.jpg
---

E.S.E. Members News

# The golden bean goes green

The coffee supply chain: speculation and regulatory confusions. In Italy, the coffee market is worth almost 6 ml...

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 gen 29, 2026

---

MF (Daily / Italy) 

**Il chicco d’oro si fa green (The golden bean goes green)**

The coffee supply chain: speculation and regulatory confusions. In Italy, the coffee market is worth almost 6 ml, but the price of the coffee cup weighs: illycaffè and Segafredo's strategies. Interviews to Andrea Illy, president of illycaffè and Fabio Felisi, ceo of Segafredo Zanetti.

![1-Feb-24-2026-04-59-54-7768-PM](https://eseconsortium.com/hs-fs/hubfs/1-Feb-24-2026-04-59-54-7768-PM.jpg?width=599&height=822&name=1-Feb-24-2026-04-59-54-7768-PM.jpg)

![2-Feb-24-2026-04-59-54-7800-PM](https://eseconsortium.com/hs-fs/hubfs/2-Feb-24-2026-04-59-54-7800-PM.jpg?width=456&height=895&name=2-Feb-24-2026-04-59-54-7800-PM.jpg)

![3-Feb-24-2026-04-59-53-3897-PM](https://eseconsortium.com/hs-fs/hubfs/3-Feb-24-2026-04-59-53-3897-PM.jpg?width=344&height=418&name=3-Feb-24-2026-04-59-53-3897-PM.jpg)

![4-Feb-24-2026-04-59-53-8951-PM](https://eseconsortium.com/hs-fs/hubfs/4-Feb-24-2026-04-59-53-8951-PM.jpg?width=543&height=666&name=4-Feb-24-2026-04-59-53-8951-PM.jpg)

 

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