Coffee Market Scenario

Troppi caffè in Paradiso (Too many coffees in Heaven)

- Il Sole 24 Ore - Lavazza is strongly contesting the new Nespresso commercial being set in Heaven. Lavazza is objecting that Nespresso has copied its own


- Il Sole 24 Ore -

Lavazza is strongly contesting the new Nespresso commercial being set in Heaven. Lavazza is objecting that Nespresso has copied its own commercial. Lavazza\'s adv has been set in heaven for years and Nespresso commercial is much too similar to Lavazza\'s one. Nespresso replies that Heaven is a common and familiar environment not related to a particular brand.