---
title: "\\\"Tutti in gita\\\" con Lavazza è in onda con la firma creativa di Armando Testa (\\\"Play-day\\\" with Lavazza on air with the creativity by Armando Testa)"
description: "- Daily Media - New commercial for Lavazza featuring a play-day offered by the Turin-based company. The commercial combines a contest addressed to consumer"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/406_1.jpg
---

Coffee Market Scenario

# \"Tutti in gita\" con Lavazza è in onda con la firma creativa di Armando Testa (\"Play-day\" with Lavazza on air with the creativity by Armando Testa)

- Daily Media - New commercial for Lavazza featuring a play-day offered by the Turin-based company. The commercial combines a contest addressed to consumer

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 ott 22, 2007

---

- Daily Media -

New commercial for Lavazza featuring a play-day offered by the Turin-based company. The commercial combines a contest addressed to consumers with school-aged children.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/406_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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