Un buon caffè racconta la sua storia e trasforma i clienti in ambasciatori (A good coffee tells its history and clients become brand ambassadors)

- Il Corriere della Sera - Interview to Massimiliano Pogliani, managing director of illycaffè. The importance of "experience" when drinking a cup of coffe

- Il Corriere della Sera -

Interview to Massimiliano Pogliani, managing director of illycaffè. The importance of "experience" when drinking a cup of coffee: the coffee shop must be the place giving full service to the client.

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