---
title: Un buon caffè racconta la sua storia e trasforma i clienti in ambasciatori (A good coffee tells its history and clients become brand ambassadors)
description: "- Il Corriere della Sera - Interview to Massimiliano Pogliani, managing director of illycaffè. The importance of \"experience\" when drinking a cup of coffe"
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Un buon caffè racconta la sua storia e trasforma i clienti in ambasciatori (A good coffee tells its history and clients become brand ambassadors)](https://eseconsortium.com/media-coverage/un-buon-caff-racconta-la-sua-storia-e-trasforma-i-clienti-in-ambasciatori-a-good-coffee-tells-its-history-and-clients-become-brand-ambassadors)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 18/06/2018

- Il Corriere della Sera -

Interview to Massimiliano Pogliani, managing director of illycaffè. The importance of "experience" when drinking a cup of coffee: the coffee shop must be the place giving full service to the client.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/un-buon-caff-racconta-la-sua-storia-e-trasforma-i-clienti-in-ambasciatori-a-good-coffee-tells-its-history-and-clients-become-brand-ambassadors)

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