- FastCompany.com -
Interview to Andrea Illy of illycaffè explaining that they do not use Fair Trade coffee as the Fair Trade certification is a system based on the grower being certified at his costs, thus decreasing his profits. illycaffè alternative is the University of Coffee: educational programmes for coffee growers. The courses for coffee growers are free. illy then buys between 10 and 30% of University of Coffee-trained growers yeld at a premium price.