De' Longhi
De' Longhi is a booming group that is able to establish itself in the world with its Italian products, winning in innovation, style and quality of materials. A leading group operating in the wellness sector in four business segments: heating, air conditioning, air treatment, cooking and food preparation, and home cleaning and ironing. Ideas and innovation, research and development, manufacturing know-how, importance of brands, and international distribution make De' Longhi a multi-specialist leader in continuous growth. Today the Group is the world leader in portable heating, air conditioning, and air treatment appliances and aims for European leadership in cooking, home cleaning, and ironing products.
The first success factor of the De' Longhi brand is related to a great heritage of ideas and innovation. A company that has been able to expand from portable heating (oil-fired electric radiators, electric convectors, fan heaters, gas and kerosene stoves, etc.) to air conditioning, a sector in which De' Longhi represents a unique case in terms of the range of appliances it offers, from the most versatile portable air conditioner - the famous Pinguino - to refrigeration and air conditioning systems for industrial use and civil complexes such as shopping centers, hospitals, banks, and hotels.
De' Longhi's proposal is also extended to air treatment and home cleaning appliances, appliances for food preparation and cooking (coffee machines, deep fryers, electric and microwave ovens, steak houses, motorized food preparation products, etc.), free-standing gas and electric cookers, cook tops and built-in ovens, and water circulation heating bodies for central heating systems.
The breadth of De' longhi's proposal is manifested in a context of production, technological, and commercial synergies, and the continuous evolution is made possible by significant investments in the Marketing structures--product line development, market analysis, and consumer behavior--Research and Development and in Industrial Design, where the idea is transformed into product.
Another strength of the De' Longhi Group lies in the continuous technological upgrading of individual production units and in the in-house supervision of the most critical phases of industrial processes in order to maximize productivity, product differentiation and accelerate "time-to-market." Modernity and plant automation, specialization and complementarity: these are the elements that make the Group's plants at the forefront of the industry, enabling it to produce top-quality products at competitive costs for consumers in all geographical areas.
The De' Longhi Group is a great Italian value in the world thanks also to its extensive international distribution network, with presence in more than 50 countries. Exclusive distributors, direct sales branches, and representative offices are constantly at the service of the Group to ensure its continuous expansion and implement the great growth project in all major markets and countries from Europe to North America, from Japan to South Africa.