Media Coverage

De' Longhi punta su Braun per crescere negli Stati Uniti. Più spese nel marketing (De' Longhi focuses on Braun to grow in the US. More marketing investments)

Scritto da Consorzio E.S.E. | 07/08/2016
- Il Sole 24 Ore -

Piece of news on De' Longhi strategy to better compete worldwide which shows a strong diversification and marketing investments. Focus on premium products: De' Longhi brand for espresso coffee machines and Braun brand for cooking small appliances.