Il Sole 24 Ore (Daily / Italy)
Lavazza, i mercati del tennis accelerano l’espansione del brand (Lavazza: tennis markets accelerate the brand's expansion)
Since Lavazza decided to support its international growth by associating its brand with major tennis tournaments in its key markets, not only has its turnover increased (reaching €3.9 billion in 2025), but its revenue sources have also shifted: the international component has risen from 30% to 70%.