Media Coverage

Starbucks brings its culture to Vietnam

Scritto da Consorzio E.S.E. | 20/05/2013
- The Wall Street Journal Asia -

Starbucks has started its expansion in Vietnam. But the Southest Asian nation - known for its nerve-jungling strong coffee, often sweetened with condensed milk - has its own deep-rooted coffee culture that could prove challenging to the Seattle-based coffee chain.