Media Coverage

Starbucks lance le café tracé (Starbucks launches traced coffee)

Scritto da Consorzio E.S.E. | 26/08/2020
- Les Echos -

Customers buying coffee at Starbucks stores across the U.S. will be able to use a code on the bags to find out where their beans came from, where they were roasted and even get brewing tips from baristas. A reverse code will be given to farmers so that they can finally track their production.