Media Coverage

The black gold that boils

Scritto da Consorzio E.S.E. | 01/12/2025

Ristorando (Monthly / Italy) 

L'oro nero che ribolle (The black gold that boils)

Coffee in Italy is changing: alongside traditional espresso, specialty coffees, premium offerings and new consumption rituals are emerging. Industry leaders reveal how a €5.7 billion market is evolving. Interview to Marco Barbieri, Italy Marketing Director Lavazza Group.