MF (Daily / Italy)
Il chicco d’oro si fa green (The golden bean goes green)
The coffee supply chain: speculation and regulatory confusions. In Italy, the coffee market is worth almost 6 ml, but the price of the coffee cup weighs: illycaffè and Segafredo's strategies. Interviews to Andrea Illy, president of illycaffè and Fabio Felisi, ceo of Segafredo Zanetti.