Nestlé stakes its grounds in a European coffee war
- The Wall Street Journal - The European battle between leading Nespresso and its new low cost competitors has crossed the Ocean and here is the...
- The Wall Street Journal - The European battle between leading Nespresso and its new low cost competitors has crossed the Ocean and here is the...
- Economy - Interview to Giuseppe Lavazza, vicepresident and marketing manager of the family\'s business, talking on the sales and marketing...
- Le Figaro - In the "pods war", now Nespresso strikes back and its managing director, Richard Girardot, explains the strategies to resist the...
- Il Giornale - Piece of news on Venditalia, the important Italian and worldwide exhibition dedicated to the vending sector. It takes place in Milan...
- Midi Libre - Jean-Pierre Blanc, general manager of Cafés Malongo, talks about the sustainable projects of his company. Qu'est-ce qui vous a poussé...
- Il Giorno - Brief news on Mitaca, the company by illycaffè and Itaca, manufacturing the espresso coffee machines dedicated to the office...
- Italia Oggi - Piece of news on Caffè Mauro that is focusing on reaching a +16% turnover for this year. To support its expansion, a communication...
- Pubblicità Italia Today - The Nespresso\'s "Taste campaign" aims at communicating the superior quality of Nespresso coffee together with a major...
- Il Giornale - Lavazza attends Salone del Mobile (Milan\'s most famous furniture and design exhibition) with its espresso machines to offer coffee...
- Pubblicità Italia Today - Two brief pieces of news on the communication strategies of two Italian coffee roasters. Caffè Mauro will advertise on tv...